Antalya Airbnb Market Data: Occupancy, ADR, RevPAR, and Investment Reality for Short-Term Rentals
Occupancy Analysis: Demand vs. Supply in Antalya
Antalya’s occupancy rate is 35.0%, which is low. A healthy vacation rental market often reaches 60–70% occupancy. This gap signals weak year-round demand or heavy oversupply. With 23,866 total listings, competition is intense.
Pricing Strategy: What a $195 ADR Really Means
The average daily rate is $195. This price can work for sea-view homes and peak summer weeks. It is harder for standard apartments in shoulder seasons. Operators should win on value, not discounts, using minimum stays, smart weekday pricing, and tighter last-minute rules.
Revenue Performance: Why RevPAR Matters More Than ADR
RevPAR is $31, which combines occupancy and ADR. It explains profitability better than price alone. At 35.0% occupancy, even a $195 ADR cannot lift returns consistently. Average annual revenue is $17,023 per listing before costs and taxes.
Investment Reality: Market Concentration and Competitive Pressure
The top 10 hosts control 4,174 listings, or 17.5% of the market. That scale often brings better pricing tools and operations. New investors should not assume easy returns. Strong results usually require prime location, hotel-grade setup, and professional revenue management.