Muğla Airbnb Market Data 2026: Occupancy, ADR, RevPAR, and Investment Outlook
Occupancy analysis: demand is highly seasonal
Muğla’s occupancy rate is 36.0%, well below the 60–70% benchmark for strong year-round markets. This signals heavy seasonality across coastal resorts. Expect sharp peaks in summer and weak winter weekdays. Operators need lean off-season costs and flexible minimum stays.
Pricing strategy: strong ADR, but pacing matters
The average daily rate is $210, which is premium pricing for Turkey outside peak months. It can work in Bodrum, Fethiye, and luxury villa segments. The risk is overpricing during shoulder season. Use dynamic pricing, weekly discounts, and value-adds to protect booking volume.
Revenue performance: RevPAR explains the true yield
RevPAR is $28, combining rate and occupancy into one profitability signal. At this level, high ADR is not translating into consistent booked nights. Average annual revenue is $16,104, across 17,084 listings. Operational efficiency often matters more than small price increases.
Investment reality: large supply, moderate concentration, quality wins
The top 10 hosts control 1,161 listings, or 6.8% of the market. That suggests competition is fragmented, not dominated by a few operators. Average rating is 4.78, showing guests expect high standards. New investors must outperform on photos, amenities, and service.
