2026Short-term rental guide
Türkiye's invisible hotel
We compare Türkiye's 49,000 Airbnb listings with the competing markets of the Mediterranean.
Each dot marks an area where listings cluster. Data: Oct 2025 – Sep 2026.
Introduction
Same method, every market
Every figure uses the same method, so Türkiye compares one-to-one with the Mediterranean.
ADR
Nightly rate the host keeps after an estimated 18% commission. Excludes cleaning.
Nights booked
Nights a home sells through bookings in 12 months.
Revenue per home
The average amount a home earns its host over 12 months.
Lead time
The number of days between booking and check-in.
DataHomesberg market data, Airbnb listings
PeriodOct 2025 – Sep 2026 (12 months) · amounts in euros
Coverage49,015 listings in Türkiye, 2M+ in Europe and the Mediterranean
Türkiye
Sizing Türkiye's short-term rental market
Türkiye's listing performance over the past 12 months, summed up in six key metrics.
49,015
active short-term rental homes, Oct 2026
€640M
total market revenue, 12 months
943K
bookings, 12 months
4.9M
nights sold, 12 months
€137
average daily rate (ADR), 12 months
5.3 nights
average length of stay
01 · Türkiye
Three provinces hold three quarters of all homes
Antalya, İstanbul and Muğla account for 75% of all listings and 81% of total revenue.
Figures on the map show the number of active listings.
58%
of hosts operate just one home
36%
of listings are managed by 665 operators who run more than 10 homes each
01 · Türkiye
Top 10 provinces by revenue
With 1,700 listings, Sakarya nearly matches İzmir's 2,700. The reason is Sapanca, with short but pricey weekend getaways.
12-month total revenue, € million
01 · Türkiye
The largest short-term rental district: Kaş
Including Kalkan's villas, Kaş has 8,901 homes. The district earns €151 million a year. All of İstanbul earns €175 million.
12-month revenue by district, € million
01 · Türkiye
Not one market, but four
Short-term rental in Türkiye has evolved into four distinct business models.
City
İstanbul
1.7×
The strongest month delivers 1.7× the revenue of the weakest. Demand runs year-round.
OctSep
Coast
Muğla · Antalya
10×
In Muğla, August revenue reaches 10× January's.
OctSep
Weekend
Sapanca
2.6 nights
Stays are short and prices high. ADR €191.
OctSep
Long stay
Alanya
9.2 nights
Guests stay 1.7× the Türkiye average. ADR €75.
OctSep
Lines show monthly revenue, best month = 100.
01 · Türkiye
İstanbul works all year, the coast for three months
On the coast, about 40% of annual revenue comes in July and August.
Monthly revenue index, best month = 100
10.4×
Muğla: August revenue vs. January
1.7×
İstanbul: best month vs. weakest
01 · Türkiye
Bigger homes, multiplied prices
In August, a 5+ bedroom home costs 5× a studio per night. 2–4 bedroom homes reach the highest summer occupancy.
August 2026 ADR by bedrooms
Occupancy: share of calendar nights shown as unavailable (bookings and blocked nights).
01 · Türkiye
Guests in Türkiye decide in almost half the time
In Europe, guests book 6–8 weeks ahead on average. In Türkiye, that drops to 4 weeks.
Days between booking and check-in
Mediterranean comparison
Türkiye versus its Mediterranean rivals
More tourists than Greece, yet only a quarter of the rental nights
International tourist nights, 2025
Hotels and other accommodation, Eurostat
Short-term rental nights sold, 12 months
Short-term rental revenue, 12 months
M: million, B: billion
Source: Eurostat 2025 (Euronews) · Homesberg (Airbnb), Oct 2025 – Sep 2026.
02 · Mediterranean comparison
Türkiye ranks 7th in the Mediterranean short-term rental market
Türkiye's annual short-term rental revenue is €640 million. Greece's market is 4× larger, and Spain's 12×.
Circle size represents each country's 12-month short-term rental revenue.
02 · Mediterranean comparison
Similar prices, fewer nights booked
A home in Türkiye is booked 106 nights a year and earns €13,600. In Spain, the figures are 155 nights and €25,000.
| Market | ADR | Nights booked | Revenue / listing |
|---|---|---|---|
| Türkiye | €137 | 106 | €13.6K |
| Greece | €155 | 119 | €18.3K |
| Spain | €164 | 155 | €25.0K |
| Portugal | €153 | 164 | €24.5K |
| Italy | €164 | 123 | €20.3K |
| Croatia | €225 | 80 | €16.8K |
| Cyprus | €133 | 138 | €18.8K |
| Egypt | €90 | 59 | €4.3K |
Cyprus covers the whole island.
106 nights
booked per home per year in Türkiye
155 nights
booked per home per year in Spain
02 · Mediterranean comparison
İstanbul: affordable and the fastest-growing city
ADR ranges from €90 to €215 across European cities, while İstanbul sits at €94. A listing in İstanbul is booked 164 nights a year. In Prague and Budapest, it is over 215.
Nights sold, Apr–Sep 2026 vs. 2025
02 · Mediterranean comparison
Same price in summer, a widening gap in winter
In August, Antalya's ADR matches Crete and the Algarve. From November to April, a listing in Antalya earns €3,000. In the Algarve and Cyprus, it earns 2.4× that.
| Market | August ADR | Winter revenue / home | Annual revenue / home |
|---|---|---|---|
| Antalya | €190 | €3.0K | €14.5K |
| Muğla | €202 | €3.0K | €14.1K |
| Crete | €177 | €3.7K | €20.7K |
| Algarve | €191 | €7.3K | €24.8K |
| Balearic Islands | €391 | €9.8K | €45.8K |
| Dubrovnik | €195 | €3.0K | €18.0K |
| Cyprus | €156 | €7.2K | €21.7K |
02 · Mediterranean comparison
Bodrum is pricier than Santorini, but booked less
In August, Bodrum's ADR is level with Sorrento's. Yet a listing is booked only 74 nights a year. In Santorini, it is 112.
| Market | August ADR | Annual ADR | Nights booked |
|---|---|---|---|
| Sorrento | €359 | €324 | 178 |
| Ibiza | €834 | €678 | 126 |
| Santorini | €272 | €274 | 112 |
| Mykonos | €540 | €425 | 84 |
| Çeşme | €249 | €198 | 75 |
| Bodrum | €356 | €302 | 74 |
74 nights
booked per home per year in Bodrum
112 nights
booked per home per year in Santorini
02 · Mediterranean comparison
Demand is shifting east and south
Nights sold are falling in Spain, Greece and Croatia. Egypt, Albania, Tunisia and Montenegro are posting double-digit growth.
Change in nights sold, Apr–Sep 2026 vs. 2025
−9.5%
change in Spain's short-term rental homes over one year
−6.7%
change in Croatia's homes over the same period
02 · Mediterranean comparison
Rules have tightened and the registration era has begun
Short-term rental in Türkiye now requires a permit. Europe is heading the same way.
Law No. 7464 took effect. Rentals shorter than 100 days now require a permit from the Ministry of Culture and Tourism.
A permit for a flat requires the consent of every unit owner in the building.
The 2026 fine per home for unpermitted renting. It multiplies on repeat offences.
of listings in Türkiye show a permit number that matches the Ministry registry (Homesberg check).
EU rules obliging platforms to share accommodation data with authorities took effect.
Source: Law No. 7464 · 2026 revalued fine (Property Turkey, Sep 2026) · EU Regulation 2024/1028 · Homesberg check, Oct 2026.
For hoteliers
Your competitive set is no longer just hotels
Antalya has 620,000 licensed hotel beds against 73,000 guests of short-term rental capacity. Still small, but now a visible competitor.
Guests book only 28 days ahead of check-in. Pricing is set in the final weeks.
2–4 bedroom homes reach 64% occupancy in August. Families and groups prefer larger units.
What a home in Antalya earns from November to April. Over €7,000 in the Algarve and Cyprus.
Nights sold rose in İstanbul, while Barcelona, Budapest and Dubai declined.
Source: Homesberg (Airbnb) · licensed beds: Ministry of Culture and Tourism, Sep 2026. Capacity: guests per listing.
Same market, a 5× gap
In Türkiye, short-term rental revenue isn't driven by location alone. The right pricing, the right timing and visibility in search results matter just as much.
Pricing
Prices update every day with demand.
Rank tracking
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Market data
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